Google Hacks (Hacks)

Amazonのエディトリアルレビューより

Amazon.co.jp

   仕事でもプライベートでも、インターネットを活用するときに欠かせない偉大な検索エンジン、Google。いつも検索ボックスにキーワードをひとつふたつ入れるだけで、満足のいく検索結果が返ってくる。そんなGoogleをさらに生かすためのテクニックが記述されている本である。

   検索オプションの指定などの基本的な検索方法はもちろんのこと、なるほど！と思える検索テクニックも紹介されている。Googleで「powered by movable type」と検索してみよう。これだけでWeblogの検索エンジンに早変わりである。また、Googleのイメージ検索を有効活用する方法はご存知だろうか。全文検索よりもギャンブル的要素が強く、少し難易度の高いイメージ検索だが、本書の解説でコツをつかむことができる。

   Google APIやlabs.google.com といったGoogleによる最新技術も解説されている。必ずしも日本語化されておらず、日本人が今すぐ使用できないものもあるが、本書で解説されているサービスからは検索エンジンの明日の姿が見えてくる。それ以外にも、SEO対策、アドワーズ広告、ページランクの仕組みなど、プロのWeb制作者に必読の情報も解説されている。

   Googleを使っているすべての人に手にとってほしい1冊だが、中でもネットビジネスに携わる人、関心を持っている人には特におすすめしたい。（川藤一真）

Product Description

Everyone knows that Google lets you search billions of web pages. But few people realize that Google also gives you hundreds of cool ways to organize and play with information.

Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base, Google Reader, and Google Desktop among them. We've found ways to get these new services to do even more.

The expanded third edition of Google Hacks is a brand-new and infinitely more useful book for this powerful search engine. You'll not only find dozens of hacks for the new Google services, but plenty of updated tips, tricks and scripts for hacking the old ones. Now you can make a Google Earth movie, visualize your web site traffic with Google Analytics, post pictures to your blog with Picasa, or access Gmail in your favorite email client. Industrial strength and real-world tested, this new collection enables you to mine a ton of information within Google's reach. And have a lot of fun while doing it:

• Search Google over IM with a Google Talk bot
• Build a customized Google Map and add it to your own web site
• Cover your searching tracks and take back your browsing privacy
• Turn any Google query into an RSS feed that you can monitor in Google Reader or the newsreader of your choice
• Keep tabs on blogs in new, useful ways
• Turn Gmail into an external hard drive for Windows, Mac, or Linux
• Beef up your web pages with search, ads, news feeds, and more
• Program Google with the Google API and language of your choice

For those of you concerned about Google as an emerging Big Brother, this new edition also offers advice and concrete tips for protecting your privacy. Get into the world of Google and bend it to your will!

Amazon.com Review

Everyone loves Google, and it's the first place many people turn to locate information on the Internet. There's a big gap, though, between knowing that you can use Google to get advance information on your blind date and having a handle on the considerable roster of fact-finding tools that the site makes available. Google Hacks reveals--and documents in considerable detail--a large collection of Google capabilities that many readers won't have even been aware of. Want to find the best price on a pair of leg warmers? Try the Froogle price-searcher that's hidden within the Google site. Interested in finding weblog commentary about a particular subject? Tara Calishain and Rael Dornfest call your attention to the special Google syntaxes for that purpose. This book makes it clear that there's lots more to the Google site than typing in a few keywords and trusting the search engine to yield useful results.

If you're a programmer--or even just familiar with a HTML or a scripting language--Google opens up even further. A large part of Google Hacks concerns itself with the Google API (the collection of capabilities that Google exposes for use by software) and other programmers' resources. For example, the authors include a simple Perl application that queries the Google engine with terms specified by the user. They also document XooMLe, which delivers Google results in XML form. In brief, this is the best compendium of Google's lesser-known capabilities available anywhere, including the Google site itself. --David Wall

Topics covered: How to get the most from the Google search engine by using its Web-accessible features (including product searches, image searches, news searches, and newsgroup searches) and the large collection of desktop-resident toolbars available, as well as its advanced search syntax. Other sections have to do with programming with the Google API and simple "scrapes" of results pages, while further coverage addresses how to get your Web page to feature prominently in Google keyword searches.