Within a few years we shall face an environment in which e-business, e-commerce and internet marketing will be indispensable. No business training will be complete without the basics of e-commerce (including business on the Internet and Internet marketing). The development of e-commerce and the new economy has brought with it the necessity for a totally new mindset. Moreover, the pace of change is increasing and necessitates special training to prepare managers for the new roles that they will have to play. Managing e-commerce provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers can link up with IP experts in order to exploit opportunities offered by new technologies. This multipurpose text provides information for students and professionals, marketers and IT personnel, enabling them to maximise the benefits of using the Internet in business and marketing.
