Media Planning Workbook

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商品情報

ASIN: 0844235024
発売日: 2001-02-09
Amazon.co.jp(Japan)の商品情報: Media Planning Workbook
Amazon.com(USA)の商品情報: Media Planning Workbook
Amazon.de(Germany)の商品情報: Media Planning Workbook
Amazon.fr(France)の商品情報: Media Planning Workbook: With Discussions and Problems
Amazon.co.ukの商品情報: Media Planning Workbook
EAN: 9780844235028
ページ数: 224ページ
制作者: Goodrich William; Jack Sissors; Jack Z. Sissors; William B. Goodrich; William Goodrich
商品種別 ( Product Group ): Book - ペーパーバック
レーベル ( Label ): McGraw-Hill Humanities/Social Sciences/Languages

Product Description: Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.
Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.