ショップアイデンティティシリーズ VOL.3 DM〈ダイレクトメール〉のデザイン

Amazonのエディトリアルレビューより

Product Description

The next installment in BNN's wildly inspirational Shop Identity series is
a state-of-the-art survey of direct-mail material for upscale retail around
the world. Chock-full of logos, shop cards, small pamphlets, party
invitations, ads and direct-mail pieces, this book spans the globe.
Volume 3 explores the direct marketing campaigns of 88 businesses,
ranging from fashion houses like Celine and Hermés to food companies
like Dean & Deluca to design firms like Luca Scandinavia. The designs
range from simple and clean to complex; each multi-tiered art projects
provides consumers with a better idea of the ethos behind the product
they are being beckoned to use. A treasure-trove for anyone who wants
to know what s going on in retail design.