Successful Radio & TV Advertising Using Guerrilla Media

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Description

Tony Schwartz invented Guerrilla Media. Dozens of Fortune 500 companies, 100s of organizations, local & national politicians, heads of states & heads of corporations have come to Tony Schwartz for help. He is the acknowledged master of electronic media, a "media genius" who created more than 20,000 radio and television spots for products, political candidates and public interest groups. He has been featured with Bill Moyers & on 60 Minutes. He coined the phrases guerrilla marketing to define his approach. Schwartz made Guerrilla Media 2 hours long to pass his professional skills to others.

This 2 _ hour program lets Schwartz show you step-by-step -- example by example -- how to do what he has done. The program is fascinating and funny and teaches you things about the media that you could not hear if Tony Schwartz didn't reveal them to you—things that the big boys never would.