Toms of Maine created the first natural deodorant in 1976. Since then, theyve continued to pursue innovative new natural ingredients that deliver improved odor protection. Their newest natural odor-fighting ingredienthops (Humulus lupulus) has been added to their original deodorant formula! The antimicrobial action of hops inhibits the growth of odor-causing bacteria while reducing the possibility of skin irritation. Gentle, natural fragrance helps to mask odor.